How important is the logo of the company actually, whether it is at all, and how much is it if it is?
This is probably the question you asked yourself if you found yourself in a situation where you needed a logo. That is, if you were on the doorstep of starting a business.
After that, the question arises whether you will seek the help of an agency in finding your perfect visual solution, or you will invite your sister from aunt who has a kid who knows that there is something in that photoshop, to save money, and what agencies are better than him when little one is talented!
The logo provides the basis for the company’s visual identity, image and mark of recognition. The logo represents the visual pillar of a company, and it is therefore important to clearly define the process of creating the logo and its application. Also, communication between the client and the creative team is very important in the process of production.
Google AdSense (reklamni prostor)
Our advice is to think carefully, we do not say that the boy does not know what he is doing. But do they know the laws, whether it knows the kind of risk that can put you and your business in relation to the law on the trademark, for the beginning, if someone’s design solution is copied. But do agencies also know?
This is certainly a topic that should be educated both by amateurs and professional graphic service providers to provide clients with possible legal and financial implications.
As for choosing your designer, let the portfolio decide. Ask a portfolio of jobs whether by agency or individual and decide what is right for you, whose approach you like more and style. Check out the experience and knowledge in this industry, education is also desirable because the graphic design is far beyond the knowledge of softwear.
Without a logo, or with a bad logo, the company has no identity. And the identity of a company / brand / trademark is of crucial importance in the time of the brands we live in. So do not be in the dilemma, the logo is of extreme importance for your business, because it is the point of departure for everything that will later be built around the company / brand / trademark in the graphic sense, that is, corporate identity or marketing.
In doing so, entrust the job of creating a logo to someone you are sure to know first and foremost what works, not to practice on you, of course if you plan to seriously engage in the market.
Take a look at our Logo Design Packages: